Making your Web Site Effective:
These are important area's and
these concepts should be present in your web site design.
They should be considered and done when your site is designed
and in most cases can
easily be added to site if they were not. If they are not
present you could be losing serious
exposure and retention of your visitor. Our partner Pacatum offers such services.
These are the hidden title, description and keywords.
Most search engines use these to position you.
Every page on your web site should have different tags or the
search engines may penalize you.
We will use the example of a company called John Doe who is
a Club Car Dealer in Ohio.
This is a simple example for concept. Proper metags takes time
to evaluate the competition, the target market, region and many
Short and concise - 6-10 words.
Example: John Doe - Ohio Club Car Dealer
Describe your services - 10-20 words.
Example: Providing new and used Club Car golf cars, service,
parts and accessories located in Ohio.
keep them simple and few. The more you have, the less value
Example: trying to get listed under the keyword of golf cars
is near impossible as you are competing against over 1,300,000
other sites that do golf cars. Get specific. Use phrase's like
"golf cars in ohio" If you are a specific dealer for
a manufacturer like Club Car use: "ohio club car dealer,
club cars in ohio, etc. Do not use words that are not related
to your site. Example: using the keyword horses has not relevancy
to golf car site, you can get negative brownie points for that.
Completed Metatag Example:
<TITLE>John Doe - Ohio Club Car Dealer</TITLE>
<META NAME="description" CONTENT="Providing
new and used Club Car golf cars, service, parts and accessories.
We are located in Ohio">
<META NAME="keywords" http-equiv="keywords"
CONTENT="ohio club car dealer, club cars in ohio, golf
car dealer in ohio, ohio golf car dealer, club car parts, club
car accessories, ohio">
One of the biggest problems are sites that look great but
have no real content.
Sites done completely in Flash or images are not effective on
the search engines but a little flash can add a nice accent.
Use of flash should always have a static link to go to the
next page. If not then the search engines cannot continue to
list all of your pages.
Search engines look for text on the page. This is text that
is readable by the visitor.
An image that has text in it, is an image, not text.
The text on the web page must be relative in content to what
the metatags states.
The text should contain most of the same words/phrases that
are in your metatags.
More text, better listings.
One of the hardest things for a visitor seems to be how to contact
Put this on the bottom of every web site page or have a link
to a contact page that is easy to find.
City, State, Zip
This is how visitors navigate thru your web site.
One of the common mistakes is having a link to a page that is
only found by going thru another page.
This makes it difficult for visitors to find what you have available.
A menu with links to each of your pages should be present in
the same place on each page.
This makes it easy for your visitor to move around and makes
it easier for you to make changes on your site.
If the menu is an image map some search engines may not see
the links, thus place static text links at the bottom of each
page just above the contact information. This will help the
search engines see your other pages, provide another means for
the visitor to navigate and allow you to use fancy image type
menus without the chance of losing search engine exposure.
1. Insure that your web site is properly designed for your visitor.
Easy to navigate
Complete Contact information
2. Define your target Market.
What is your product?
What clientele do you want to market: age,
Which search engines market more to that
This is a lot of information. Everything
listed here with the exception of the search engine submittals
should have been taken into consideration when your site was
designed. Those are normal parts of web site design and development.
If you paid a low cost for your site then they probably were
not done and should be reviewed.
We will do a free no cost analysis
of your web site and make recommendations as to what can be
done. We will also provide a reasonable quote for doing it right.
g-hwebdesigns.com for a free look
at your site design.
Us so we can discuss reality in the world of marketing and promotion
on the internet.